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Don’t Make Agency New Business a “Do-It-Yourself” Project

New business isn’t advertising. In fact, new business is totally different from advertising. That’s why the typical agency president should not do new business – alone. Agency professionals just don’t have […]
Ad Agencies Used to Be Great at Creating Stars

In the crazy world of marketing, your agency is only as good as your people. Not too many years ago, ad agencies were known for their ability to create stars. […]
Where is Your Ad Agency?

A recent poll among agency leaders nationwide showed clearly the strong fault lines running through the industry. Leadership is not about theory. It’s about definable action a leader can take […]