• You want to win the new business race going away.

    In New Business You Must Take the Lead, Keep the Lead, and Win!

    Sometimes we come across a marketing firm that really wants, or needs, a new business win. Somehow they were able to get the opportunity, only to let the everyday distractions get […]

     
  • Power up your relationship building skills.

    Understanding People Pays Big Dividends

    A call came in from a small agency with a big challenge: how to better understand prospects to win some new business. The agency wanted to win the advertising account of […]

     
  • Gunnery Sergeant Hartman: "I want you two turds to clean the head."

    5 Things I Hate About New Business

    Having started my career in the military, I’ve seen my share of crap. Don’t take me wrong, I loved my time serving! After all I spent 9 years traveling all […]

     
  • Learn from one of the originals.

    Agency Presidents Say the Funniest Things

    Stuart Sanders, chairman of Sanders Consulting Group, shares some of his great stories from over 45 years of working with marketing firms of all shapes and sizes. From the small 4-person […]