New Business Mistakes | Ad agency new business

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Win More New Business!

You CAN win more new business! The books all state that the president of the agency has to do new business. The 4A’s state that you must have $10 million in billings […]
How To Lose A Prospect You’ve Won

The pitch went like clockwork, the prospect was ready to go, and the only thing standing in the way was “how much?” Then everything went south, fast. The agency president, […]
5 Most Common Mistakes in New Business Outreach

Outreach is vital for new business, vital to building awareness about your firm, and an important way to express your interest in your prospect’s industry. Most agencies seem to be […]
A New Business Quiz

Ad Agencies, PR, design, and digital firms, creative hot shops and more must become experts at finding prospects and winning new business. The competition has never been greater. Firms of all […]
I’ll Win That New Business Pitch! Missing the Forest

We’ve found that most presidents of firms in the marketing communications industry don’t really understand new business. And they don’t like it. They solve this problem by spending their time […]