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Going the Extra Mile: Support Your New Business Outreach

Reaching out to prospects should be the centerpiece of any ad agency’s new business activity. New business outreach should drive the allocation of resources — not just budgets but the use […]
Agency Post: Simple Rules For New Business

The Agency Post, an interactive publication for ad, PR and marketing professionals, was kind enough to post my thoughts on new business here. A short snippet: At its heart, new […]