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New Business: It’s Not You, It’s Me
Chemistry is that funny stuff in the space between people. It’s not about you or me, but what’s between us. That space is called Chemistry and it’s a driving force […]
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7 Ideas On Why Your New Business Program Is Failing
For an ad agency, no other activity can match the reassurance that winning new business can provide. Not keeping clients. Not winning awards. Not making more money. New business wins […]
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Common Business Cycles: Find Your Agency
If new business is the heartbeat of an agency, then new business leads are the pulse. If your agency isn’t seeing a steady stream of prospects who are interested in […]
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Ad Agencies Should Win the Account Before It Turns into a Pitch
In Sun Tzu’s famous series of essays called the Art of War, he recommends that the best way to win at war is to win without a battle. In other […]
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5 Things I Hate About New Business
Having started my career in the military, I’ve seen my share of crap. Don’t take me wrong, I loved my time serving! After all I spent 9 years traveling all […]
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The Heartbeat Of New Business: Leads
Sanders Consulting Group has trained many marketing firms in a proven and successful process for opening doors, finding opportunities and generating leads. Our process builds agency awareness and creates relationships with prospects. The […]
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10 Rules of Sharking For New Business
There has been much debate about how best to do new business and organically grow a firm. In reality, there is probably no one right answer. There are, however, many […]
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