• Four types of people; which one are you?

    New Business: It’s Not You, It’s Me

    Chemistry is that funny stuff in the space between people. It’s not about you or me, but what’s between us. That space is called Chemistry and it’s a driving force […]

  • Understanding why you failed is the first step in turning new business around.

    7 Ideas On Why Your New Business Program Is Failing

    For an ad agency, no other activity can match the reassurance that winning new business can provide. Not keeping clients. Not winning awards. Not making more money. New business wins […]

  • The key is to break the cycle.

    Common Business Cycles: Find Your Agency

    If new business is the heartbeat of an agency, then new business leads are the pulse. If your agency isn’t seeing a steady stream of prospects who are interested in […]

  • Sun Tzu emphasized the importance of positioning in strategy.

    Ad Agencies Should Win the Account Before It Turns into a Pitch

    In Sun Tzu’s famous series of essays called the Art of War, he recommends that the best way to win at war is to win without a battle. In other […]

  • Gunnery Sergeant Hartman: "I want you two turds to clean the head."

    5 Things I Hate About New Business

    Having started my career in the military, I’ve seen my share of crap. Don’t take me wrong, I loved my time serving! After all I spent 9 years traveling all […]

  • There are many leads out there, waiting to be found.

    The Heartbeat Of New Business: Leads

    Sanders Consulting Group has trained many marketing firms in a proven and successful process for opening doors, finding opportunities and generating leads.  Our process builds agency awareness and creates relationships with prospects.  The […]