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Account Management – Road Kill in a Fee-based, Project-based Economy
More and more agencies are finding that account management is misunderstood, under appreciated and maybe misbranded. Agencies have had to find new ways to cope with the demands of a […]
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What Your Ad Agency Doesn’t Want To Hear
I just read an interesting article on how local businesses in a small resort town are asking the city for better reporting, more accountability and standardized metrics. Shrinking revenues are […]