• Successful pitching is neither art nor science… it’s both.

    New Business: The Winning Pitch

    If you’re in the agency business, you quickly learn you have to be good at pitching, i.e. presenting for new business. If you’re going to really grow your firm, you […]

     
  • Wake up. It's a new day in marketing.

    Creative Age | The Future Of Marketing

    Just as marketers are getting religion about the importance of social media, they are in danger of failing to see that social media is just a vehicle, not the solution. […]