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How To Lose A Prospect You’ve Won
The pitch went like clockwork, the prospect was ready to go, and the only thing standing in the way was “how much?” Then everything went south, fast. The agency president, […]
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Agency Likeability: The Hidden Side of New Business
Your firm’s likeability, often called “chemistry,” describes the relationship between your firm and a good prospect. Most leading search consultants rate chemistry as the most critical tipping point that either […]
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