• Sometimes it’s better to just say no and just walk away.

    The Prospect You Need To Turn Down

    Sometimes it’s better for an agency to just say NO to new business! There are times in every agency owner’s life that a prospect comes in and forces a gut […]

  • Learn how to recognize the unique pattern, or profile, of each prospect.

    Ad Agencies: Use Chemistry To Win New Business

    Creating good chemistry is an art. It doesn’t just “happen.”  Many advertisers try to be objective, but “chemistry is probably 50% to 60% of the decision factor,” comments a retail […]