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				Wholesale Change Can Jump-Start New BusinessLets go back and revisit one of our old clients and see how they revamped their entire ad agency new business program: A 25-year-old design studio with 7 full-time employees […] 
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				A Hard Lesson In New BusinessThe head of account service (we’ll call him “Tom”) at a fast-moving regional agency was on a roll. Tom had just closed the largest account in the history of the […] 
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				Understanding People Pays Big DividendsA call came in from a small agency with a big challenge: how to better understand prospects to win some new business. The agency wanted to win the advertising account of […] 
 
									










