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Wholesale Change Can Jump-Start New Business
Lets go back and revisit one of our old clients and see how they revamped their entire ad agency new business program: A 25-year-old design studio with 7 full-time employees […]
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A Hard Lesson In New Business
The head of account service (we’ll call him “Tom”) at a fast-moving regional agency was on a roll. Tom had just closed the largest account in the history of the […]
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Understanding People Pays Big Dividends
A call came in from a small agency with a big challenge: how to better understand prospects to win some new business. The agency wanted to win the advertising account of […]