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In New Business You Must Take the Lead, Keep the Lead, and Win!
Sometimes we come across a marketing firm that really wants, or needs, a new business win. Somehow they were able to get the opportunity, only to let the everyday distractions get […]
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Winning The RFP Process: 10 Rules
Let me start out by saying I really don’t like the RFP process. But, to paraphrase Churchill’s famous dictum about democracy: the RFP process is the worst form of agency […]