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The Mistake of Misunderstanding Chemistry

Blair Enns, founder of Win Without Pitching, wrote a great article on 10 new business development myths. In it he references my father, Stuart Sanders (founder of Sanders Consulting Group), […]
Overselling Is a Fatal New Business Disease

A new business win the bag – I was so proud, and couldn’t wait to share the news. I had been following up on a good prospect, a large regional hospital […]

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May 18th, 2018

Being part of a winning team takes a lot of hard work – but there is one thing that can really separ[...]

March 9th, 2018

Every agency operates in a hyper-competitive environment where clients are increasingly fickle, dema[...]

February 6th, 2018

Every marketing firm is unique, but many end up sounding and looking the same. The key question[...]

January 25th, 2018

There is a serious push in the advertising industry for marketing agencies to develop some sort of n[...]

January 12th, 2018

Every agency leader recognizes the value and benefits of training. When done properly training[...]

December 12th, 2017

Soon it will be a New Year, time for some renewal and focus on agency’s goals. Most agency lead[...]

November 30th, 2017

We're best known for our full range of skill-building training programs that are agency specific, me[...]

November 9th, 2017

All clients report that it's sad how poorly many agencies present for their business. "I'm [...]

October 17th, 2017

Understanding how to get leaders to start fishing for new business has stumped agencies for many yea[...]

October 6th, 2017

Which one of your many clients is the most important to your agency? A client who will never le[...]

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