• There is nothing like the thrill of victory.

    What Really Matters: Qualifying a New Business Lead

    In the battle for new business, there is nothing more impressive than a winning ad agency. Over the years, we’ve worked hard to identify the winning characteristics that winning agencies […]

     
  • Building Relationships In A Pitch

    Building Relationships In A Pitch

    I was recently published in iMedia Communications with an article on 10 relationship tips to win the pitch. 10 relationship tips to win the pitch: It’s not always easy to […]

     
  • There is one clear winner at the end of an RFP process.

    Winning The RFP Process: 10 Rules

    Let me start out by saying I really don’t like the RFP process. But, to paraphrase Churchill’s famous dictum about democracy: the RFP process is the worst form of agency […]

     
  • When creating a winning presentation remember that it needs to be a show, each phase surprising the audience.

    Ad Agency: 6 Winning Presentation Reminders

    There are a few simple presentation rules that are often forgotten when it comes to giving winning presentations, whether it’s for new business, for your team, or for a conference […]

     
  • Outline how you will win your next new business pitch.

    Plan To Win: A Winning Strategy

    It’s funny how something like a simple comment can remind you of a little secret to winning the pitch. I was in a meeting with a great ad agency and they […]

     
  • It's easier to lose a pitch than you think

    How To Lose A Pitch When You Thought You Were Winning

    Stephen Greensted is a consultant in the UK with a long history of client service and new business under his belt. On his website he states that if you need […]