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  • Sun Tzu emphasized the importance of positioning in strategy.

    Ad Agencies Should Win the Account Before It Turns into a Pitch

    In Sun Tzu’s famous series of essays called the Art of War, he recommends that the best way to win at war is to win without a battle. In other […]

     
  • There are many leads out there, waiting to be found.

    The Heartbeat Of New Business: Leads

    Sanders Consulting Group has trained many marketing firms in a proven and successful process for opening doors, finding opportunities and generating leads.  Our process builds agency awareness and creates relationships with prospects.  The […]

     
 
 

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