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Who Designs Your Agency’s New Business Pitches – The Sandman?
All clients report that it’s sad how poorly many agencies present for their business. “I’m looking for the Sandman. He’s somewhere ’round ’tis said; But as I’m rather sleepy, I […]
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Win More New Business!
You CAN win more new business! The books all state that the president of the agency has to do new business. The 4A’s state that you must have $10 million in billings […]
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A New Business Fable
Once upon a time, there was a nice advertising agency in an important city far, far away. The agency had four key partners named Everybody, Somebody, Anybody, and Nobody. The […]
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Overselling Is a Fatal New Business Disease
A new business win the bag – I was so proud, and couldn’t wait to share the news. I had been following up on a good prospect, a large regional hospital […]
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