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That Wonderful Hollywood Ad Agency Image: Looking the Part
It’s always been my personal view that because the ad business is so very visual, your outfit, meaning what you wear, sends a big message about you and your firm. […]
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Winning The RFP Process: 10 Rules
Let me start out by saying I really don’t like the RFP process. But, to paraphrase Churchill’s famous dictum about democracy: the RFP process is the worst form of agency […]