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New Business: The Winning Pitch
If you’re in the agency business, you quickly learn you have to be good at pitching, i.e. presenting for new business. If you’re going to really grow your firm, you […]
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We Believe in a Winning Ad Agency Strategy!
Are you ready to learn how to win your ad agency’s next pitch? To gain some insight into how others are winning more new business then ever? To pick up […]
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New Business: Warning Signs of a Nightmare Prospect
New business sometimes lands you in strange places – learn how to read the signs. This has never been truer than in challenging time like these. Winning is everyone’s objective, […]
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Winning New Business: The Defining Moment
We usually get called in when it’s what we call a defining moment, meaning a win here will often re-define who your firm is because of the type of account […]
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Ad Agency? The Times, They Are A-Changin’
Change. It happens every day, every moment, everywhere. Marketing firms, at the intersection of consumers and brands, must learn to embrace change. The world is changing, and now is the […]
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Ad Agencies Should Win the Account Before It Turns into a Pitch
In Sun Tzu’s famous series of essays called the Art of War, he recommends that the best way to win at war is to win without a battle. In other […]
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Top 10 Mistakes That KILL New Business Presentations
What are the main reasons agencies fail in new business presentations? It’s because they make the same common mistakes over and over. In order for you to avoid completely flailing around […]
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5 Things I Hate About New Business
Having started my career in the military, I’ve seen my share of crap. Don’t take me wrong, I loved my time serving! After all I spent 9 years traveling all […]
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The Heartbeat Of New Business: Leads
Sanders Consulting Group has trained many marketing firms in a proven and successful process for opening doors, finding opportunities and generating leads. Our process builds agency awareness and creates relationships with prospects. The […]
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Agency Growth the Old Fashion Way: Buy It!
What can you do when you really want to grow fast? Do a cross-town merger. This way you add important services you don’t have or bulk up fast and perhaps more […]
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