• Successful pitching is neither art nor science… it’s both.

    New Business: The Winning Pitch

    If you’re in the agency business, you quickly learn you have to be good at pitching, i.e. presenting for new business. If you’re going to really grow your firm, you […]

  • We Believe in a Winning Ad Agency Strategy!

    We Believe in a Winning Ad Agency Strategy!

    Are you ready to learn how to win your ad agency’s next pitch? To gain some insight into how others are winning more new business then ever? To pick up […]

  • Understanding the warning signs is key to avoiding a nightmare prospect.

    New Business: Warning Signs of a Nightmare Prospect

    New business sometimes lands you in strange places – learn how to read the signs. This has never been truer than in challenging time like these. Winning is everyone’s objective, […]

  • Ad Agency? The Times, They Are A-Changin’

    Ad Agency? The Times, They Are A-Changin’

    Change. It happens every day, every moment, everywhere. Marketing firms, at the intersection of consumers and brands, must learn to embrace change. The world is changing, and now is the […]

  • Sun Tzu emphasized the importance of positioning in strategy.

    Ad Agencies Should Win the Account Before It Turns into a Pitch

    In Sun Tzu’s famous series of essays called the Art of War, he recommends that the best way to win at war is to win without a battle. In other […]

  • Gunnery Sergeant Hartman: "I want you two turds to clean the head."

    5 Things I Hate About New Business

    Having started my career in the military, I’ve seen my share of crap. Don’t take me wrong, I loved my time serving! After all I spent 9 years traveling all […]

  • There are many leads out there, waiting to be found.

    The Heartbeat Of New Business: Leads

    Sanders Consulting Group has trained many marketing firms in a proven and successful process for opening doors, finding opportunities and generating leads.  Our process builds agency awareness and creates relationships with prospects.  The […]

  • Put your agency in overdrive.

    Agency Growth the Old Fashion Way: Buy It!

    What can you do when you really want to grow fast? Do a cross-town merger. This way you add important services you don’t have or bulk up fast and perhaps more […]