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Winning: Client Presentation Check List
More often than not, great communication concepts get rejected by clients, not because the idea or execution was wrong, but because the work wasn’t properly presented. In this business, it’s […]
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Winning New Business: Rules For Closing The Deal
Shhhh… Listen and win new business! The bottom line for every new business person is winning the business. You plan carefully for every good lead and every potential opportunity. You […]
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New Business | Client Service: Keys to Successful Negotiation
Every person in advertising, like every fisherman, has a story about “the one that got away,” the perfect client that was a great fit, or the one that was “this […]
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How Many New Business Leads are Out There?
One of the big problems marketing firms face when thinking about new business is trying to understand the math. Have you ever wondered just how many clients are satisfied with […]
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Winning The Pitch Advice From The Experts
Truly outstanding marketing firms understand that their presentation must be well structured, and the importance of “theatre” throughout the presentation is well understood. This is a chance to create that […]
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