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The Most Important Client At Your Agency?
Most ad agencies are spending way too much time on their accounts and not enough time on the agency’s business. Often when consulting with an agency we will ask them […]
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7 Ideas On Why Your New Business Program Is Failing
For an ad agency, no other activity can match the reassurance that winning new business can provide. Not keeping clients. Not winning awards. Not making more money. New business wins […]
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Winning: Client Presentation Check List
More often than not, great communication concepts get rejected by clients, not because the idea or execution was wrong, but because the work wasn’t properly presented. In this business, it’s […]
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Winning New Business: Rules For Closing The Deal
Shhhh… Listen and win new business! The bottom line for every new business person is winning the business. You plan carefully for every good lead and every potential opportunity. You […]
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New Business | Client Service: Keys to Successful Negotiation
Every person in advertising, like every fisherman, has a story about “the one that got away,” the perfect client that was a great fit, or the one that was “this […]
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How Many New Business Leads are Out There?
One of the big problems marketing firms face when thinking about new business is trying to understand the math. Have you ever wondered just how many clients are satisfied with […]
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Winning The Pitch Advice From The Experts
Truly outstanding marketing firms understand that their presentation must be well structured, and the importance of “theatre” throughout the presentation is well understood. This is a chance to create that […]
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Must be Leap Year: Demise of the Ad Industry Being Reported
The advertising industry finds itself – yet again – at a crossroads, a confluence, a decision-point, a junction. Attention is needed. Assessment is necessary and action is required. After all, […]
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Why Prospects Don’t Tell You the Truth
What really happens when you ask a good prospect tough questions? A short time ago, I was training an agency on Spark (how to generate more leads and win more […]
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Top 10 Reasons To Call For Pitch Help
Why call a “new business consultant” for help with your next pitch? It’s a question I’ve heard, and not infrequently, as a consultant to marketing firms and a coach for their […]
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