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Plan To Win: A Winning Strategy
It’s funny how something like a simple comment can remind you of a little secret to winning the pitch. I was in a meeting with a great ad agency and they […]
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Mirror Mirror: Why Agencies Need To Evaluate Their Own Image
Take a step back and look in the mirror! When you’re getting your hair done and it looks like your hairdresser hasn’t tended to her own hair in weeks, it […]
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How To Be A Better Creative Firm
In a post by Anita Zanesco, a Senior Consultant at TrinityP3, she asks the multi-million dollar question: “How do we get better work from our creative agencies?” Anita provides 3 […]
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Half Your Clients May Walk This Year
Client retention at agencies across the country is dropping like a stone. A few years ago agencies could count on keeping clients for four years or more. Now this retention […]
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5 Most Common Mistakes in New Business Outreach
Outreach is vital for new business, vital to building awareness about your firm, and an important way to express your interest in your prospect’s industry. Most agencies seem to be […]
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