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5 Ways to Help Brand Your Ad Agency
The problem with branding a traditional advertising agency is there is nothing to hold on to – there is nothing tangible to grasp, shake, and define as being unique. The […]
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Don’t Be a Revolving-Door Agency
You know the type. It’s a place where clients come in and go out in a continuous stream. Agencies like this miss out on the most profitable parts of the […]
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Where is Your Ad Agency?
A recent poll among agency leaders nationwide showed clearly the strong fault lines running through the industry. Leadership is not about theory. It’s about definable action a leader can take […]
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Client Negotiation: A Lesson From Steve Jobs
What is at the heart of any negotiation? Two people trying to find a way to do business together. But how well equipped are agencies to negotiate in order to […]
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Ad Agency Branding: Things I Think I Know Today, Could Change Tomorrow
I recently wrote about how DraftFCB announced its new brand is now just FCB (Foote, Cone & Belding), totally dropping the iconic name Draft. In that article I wrote: Many […]
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In New Business You Must Take the Lead, Keep the Lead, and Win!
Sometimes we come across a marketing firm that really wants, or needs, a new business win. Somehow they were able to get the opportunity, only to let the everyday distractions get […]
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Dazed And Confused: Tips For Running an Ad Agency
During our work with thousands of high performing ad agencies (and scores of ‘lower’ performers), we have identified a few ingredients that help create a nimble and highly profitable firm. […]
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Building Relationships In A Pitch
I was recently published in iMedia Communications with an article on 10 relationship tips to win the pitch. 10 relationship tips to win the pitch: It’s not always easy to […]