2014 | Ad agency new business | Sanders Consulting Group

The best way to win more new business is head on; don’t wait till someone plunders your accounts.

Ad Agency New Business: No More Same Old, Same Old

Another year is almost in the books, and the holidays are right around the corner. Now is the time to take stock of the past year’s new business efforts – […]

That Time of Year: Planning New Business for the New Year

It’s that time of year again – about to close out the end-of-year and start to think about next year. Ad agencies are trying to maintain, and grow, their piece […]

The Dreaded Ad Agency Holiday Card: 8-Point Checklist

When is a holiday card not just a holiday card? When it’s from a highly creative marketing firm trying to showcase their talent. Then it’s part of your brand, a […]

Learning only happens when we’re forced to rethink our beliefs about what we know to be true.

GUEST POST: 12 Steps to Get the Most Out of New Business

Every once and a while someone comes back into your circle of friends. Janet Fitzpatrick-Wilks was a client of ours back in the day. Sadly, we lost contact with her […]

If you don't solve the client first, you can’t win the pitch.

Solve the Client, Not the Client’s Problems

Every agency has been there — charging into a new business pitch, and for the next hour or so, presenting great work, their unique approach, and overall capabilities. Some agencies […]

Make new business a rewarding experience at your agency.

How Can I Get My Staff More Involved in New Business?

This is one of the many questions we get when consulting with ad agencies. Sadly this is a problem faced by far too many agencies. It should be part of […]

Fishing and new business is both mystifying and always occasions for hope.

Bringing in New Business: Fishing for the Big One

There is an old adage around fishing circles that always comes up on those days the fish aren’t biting – “that’s why they call it fishing and not catching.” Fishing […]

Have a plan, work the plan, and enjoy the new business.

Trick-Or-Treat Lessons for New Business

Ask any child and they will tell you their game plan for the one night they get to go wild, be free, and collect as much booty as they can […]

What a tangled web we weave in new business.

Global Ad Agencies, Global Clients, New Business Nightmares

An anonymous, uncensored look at the new business approach of the massive holding company and their multi-country pitch practices. I recently had the great experience of running into one of […]

The Perfect Ad Agency New Business Machine

There is a reason why we both fear and respect the shark. Sharks are the ultimate predator, firmly sitting at the top of the ocean food chain. Just the mention […]