June, 2014 | Ad agency new business | Sanders Consulting Group

How Any Agency Can Survive in This New Era

The marketing communications industry is experiencing change on a colossal scale. Not since the introduction of television have so many profound currents converged to change the course of the ‘traditional’ […]
Agency Clients: You No Longer Care

We hear it all the time, “None of our clients really seem thrilled with us. What’s wrong?” If this is your agency, the problem isn’t with your agency. And it’s […]

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May 18th, 2018

Being part of a winning team takes a lot of hard work – but there is one thing that can really separ[...]

March 9th, 2018

Every agency operates in a hyper-competitive environment where clients are increasingly fickle, dema[...]

February 6th, 2018

Every marketing firm is unique, but many end up sounding and looking the same. The key question[...]

January 25th, 2018

There is a serious push in the advertising industry for marketing agencies to develop some sort of n[...]

January 12th, 2018

Every agency leader recognizes the value and benefits of training. When done properly training[...]

December 12th, 2017

Soon it will be a New Year, time for some renewal and focus on agency’s goals. Most agency lead[...]

November 30th, 2017

We're best known for our full range of skill-building training programs that are agency specific, me[...]

November 9th, 2017

All clients report that it's sad how poorly many agencies present for their business. "I'm [...]

October 17th, 2017

Understanding how to get leaders to start fishing for new business has stumped agencies for many yea[...]

October 6th, 2017

Which one of your many clients is the most important to your agency? A client who will never le[...]

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