2015 | Ad agency new business | Sanders Consulting Group

Being the leader is a lonely job. Reach out and get some help.

Three Important Ad Agency Leadership Questions

As an agency owner it almost goes without saying that part of your job is to plan for the long term legacy of your agency. As agencies, big and small, […]

Agency2020: Agency of the Future

There’s a new, smarter way to run an agency these days. Once, advertising agencies had it all. Agencies were the envy of the business world, until others started preying on […]

Why Listing Your Ad Agency Capabilities is Bad for Business

One of the most difficult aspects of differentiating your creative agency is how to present your capabilities. Have you ever ordered some takeout Chinese food from one of those little […]

The Scary World of Ad Agency Monsters

Within the walls of every agency, there are those scary things that go bump in the night. Every person in an ad agency, at some time or another, ends up […]

Who in your agency is farming the client base?

What Ad Agency Clients Really Want. And What You Must Provide.

If your agency is going to survive, you have to have lasting client-relationships where good work flourishes and accounts stay profitable. This is the role of your account management team. […]

Agency Life: Sometimes Results Speak for Themselves

There are times when providing new directions in agency growth can be very rewarding. Our tag line is “New Directions For Agency Growth.” What this means is we work hard to really […]

There is nothing like the thrill of victory.

What Really Matters: Qualifying a New Business Lead

In the battle for new business, there is nothing more impressive than a winning ad agency. Over the years, we’ve worked hard to identify the winning characteristics that winning agencies […]

Don't let frustration get in the way of doing smart new business.

Stop Doing New Business the Stupid Way

Everyone knows that in order to grow a successful marketing firm, hard work is the key ingredient. After all, it takes lots of elbow grease and burning the midnight oil […]

#INBOUND Conference: FAQs About Chemistry, Client Retention and Growth

I presented at the #INBOUND Conference on a topic that is vital for every agency leader to understand: Chemistry. New business wins most often depend on which firm the prospect […]

A Few More Effective New Business Tips

Agencies that don’t win much new business generally don’t do much to win new business. Just call me master of the obvious. There are many ways to generate growth for […]