Home   2015   January

 
  • Attract more opportunities for new business, and grow faster.

    Agency Life: Branding A Creative Agency

    It’s the never ending question – why do clients choose one agency over another? Almost every agency I visit says the same thing, “We’re a great agency, lots of case […]

     
  • Blow past the competition! Fast close more business.

    Fast Close More Agency New Business Wins

    Fast closing means closing prospects within 48-hours, or within 7 days at most, from the time of the first visit. That means you bypass formal presentations, proposal writing, long reviews, […]

     
  • If you keep doing the same things everyone else is doing… oblivion awaits.

    Ad Agency, Differentiate or Die!

    Differentiate or Die! These stark words lay out the option many agencies face these days. Here’s why. Time and again your agency’s brand is the key decider on whether or not […]

     
  • Agencies don’t wake up one day and just go out of business. It happens by a thousand tiny cuts over time.

    Death by a Thousand Cuts: Shift to Value Based Pricing

    Times are tough, and traditional agencies of all sizes have been under pressure for years. And many have not survived. It’s been a slow death by a thousand cuts: pushed […]

     
 
 

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