May, 2015 | Ad agency new business | Sanders Consulting Group

There Are Only Four Types of Ad Agencies

Every agency has a brand – it doesn’t matter if the agency actively promotes it or not. Size, specialty, clients, or the outreach efforts don’t matter. You have a brand. […]

Accept that your agency has strengths and weaknesses, and use every tool to achieve your goals.

The Mistake of Misunderstanding Chemistry

Blair Enns, founder of Win Without Pitching, wrote a great article on 10 new business development myths. In it he references my father, Stuart Sanders (founder of Sanders Consulting Group), […]

The Mad Men Final: The Lost Skills of Advertising

It’s the end of an era, in more ways than one. The hit AMC show Mad Men series finale wrapped up a glimpse into a lost world of advertising. At the […]

Your job is to fill the room with magic.

Agency Life: Your New Business Presentation Sucked

Another new business loss – and the prospect will never tell you that your presentation sucked. Rather the prospect will say, “Their creative was better.” Or maybe you heard that […]

Is Your Ad Agency On The Wrong Path?

How do you know if your marketing firm needs a new vision? Some agency leaders may believe they already have a sense of direction. The feeling is often: “We’ve gotten […]