2015 | Ad agency new business | Sanders Consulting Group

Isn't it about time you got started on that new business program?

Don’t Make Agency New Business a “Do-It-Yourself” Project

New business isn’t advertising. In fact, new business is totally different from advertising. That’s why the typical agency president should not do new business – alone. Agency professionals just don’t have […]

The Real Reason Ad Agencies Struggle

Why is it so difficult to get stuff done? Why do so many leaders find it hard to communicate and execute in today’s ad agencies? It all starts at the top. […]

Growing your ad agency the old fashioned way.

One Plus One Equals Three For Ad Agency

Growing the old fashioned way is often overlooked but it can be one of the best ways to grow. A general agency in the Mid-Atlantic region was strong at new […]

Another Tip To Help Your Ad Agency Stand Out

Trying to grow an ad agency without first building a strong brand is like whistling in the wind. In this fast evolving world, where you must run just to stay […]

There Are Only Four Types of Ad Agencies

Every agency has a brand – it doesn’t matter if the agency actively promotes it or not. Size, specialty, clients, or the outreach efforts don’t matter. You have a brand. […]

Accept that your agency has strengths and weaknesses, and use every tool to achieve your goals.

The Mistake of Misunderstanding Chemistry

Blair Enns, founder of Win Without Pitching, wrote a great article on 10 new business development myths. In it he references my father, Stuart Sanders (founder of Sanders Consulting Group), […]

The Mad Men Final: The Lost Skills of Advertising

It’s the end of an era, in more ways than one. The hit AMC show Mad Men series finale wrapped up a glimpse into a lost world of advertising. At the […]

Your job is to fill the room with magic.

Agency Life: Your New Business Presentation Sucked

Another new business loss – and the prospect will never tell you that your presentation sucked. Rather the prospect will say, “Their creative was better.” Or maybe you heard that […]

Is Your Ad Agency On The Wrong Path?

How do you know if your marketing firm needs a new vision? Some agency leaders may believe they already have a sense of direction. The feeling is often: “We’ve gotten […]

The power of questions is the basis of all new business success.

New Business Pro: Be the Dumbest Person in the Room

I spent many years consulting, and it’s often said that good questions are a consultant’s best friend. Back in the day, I ran a consulting firm that focused on solving […]