2016 | Ad agency new business | Sanders Consulting Group

You Are What You Eat In New Business

If “good agencies” want to become “great agencies,” they must attract higher-end clients. Sounds simple, right? That said, it’s shocking how many good agencies only attract average, or worse, bad […]

If you team is begging for new business help, what do you do?

How to Tell Your Boss It’s Time for New Business Help

There is no secret manual providing clear direction on how to build and grow a successful marketing communications firm. We feel agency leaders need to get their heads around the […]

Agency growth takes time, flexibility, ambition and passion.

Ad Agency Growth: 8 New Business Approaches

There is no question ad agency growth is important. There have been countless books, articles and conferences trying to highlight the art of winning new business. As we often say, […]

Perhaps some rules of etiquette and conduct are needed in new business.

Code of the New Business Professional

I’ve worked in new business for many years, all over the world, and have had the pleasure of meeting some of the best and brightest. One of my greatest joys is […]

New Way to Work in Advertising

Freelancers in Cincinnati, Ohio have found themselves overloaded with work that traditionally had been sent to ad agencies so they have organized themselves. The purpose, they say, is to give […]

How To Win An Oscar With Your New Business Pitch

Let’s start with a little case history about one agency that really needed to win. The best agencies in the city were invited to pitch. It was billed as “all […]

The Prospect You Need To Turn Down

Sometimes it’s better for an agency to just say NO to new business! There are times in every agency owner’s life that a prospect comes in and forces a gut […]

Ad Agency New Business Action Plan

Now is the time to get your game-face on – kick off a new business action plan. Even if you’re exhausted from the holidays, in the hunt for new business […]