2017 | Ad agency new business | Sanders Consulting Group

Use this time of year to think, carefully and persistently, about your agency’s growth and where you want to be next year.

Set Some Ad Agency New Business Goals for the New Year

Soon it will be a New Year, time for some renewal and focus on agency’s goals. Most agency leaders have a hazy idea about their agency goals and objectives for […]

There are many benefits to growing your ad agency.

Benefits of Ad Agency Growth

We’re best known for our full range of skill-building training programs that are agency specific, meaning we know how to help you grow. Our training programs are 100% directed at all marketing communication […]

How your new business pitch is presented will define the way the prospect reacts to it.

Who Designs Your Agency’s New Business Pitches – The Sandman?

All clients report that it’s sad how poorly many agencies present for their business. “I’m looking for the Sandman. He’s somewhere ’round ’tis said; But as I’m rather sleepy, I […]

Trying to grow an agency without senior management is like fishing without bait.

Why Your Senior Management Team Can Never Grow Your Agency

Understanding how to get leaders to start fishing for new business has stumped agencies for many years. Many agency leaders tell us their senor leaders don’t do any proactive new […]

Make time to work on that most valuable client.

Your Agency’s Most Important Client?

Which one of your many clients is the most important to your agency? A client who will never leave you. A client who will always pay its bills to you. […]

You don't have to bowl a perfect strike every time to win in new business.

Perfect is the Enemy of Winning New Business

There are many great agency leaders, and they all try hard to be perfect. Most leaders work hard making sure everything the agency produces is as close to perfect as […]

Everybody has a plan until they get punched in the mouth.

Ad Agency New Business: Knockout the Competition

New business, like boxing, is a zero-sum game. There are only winners or losers. If your firm has felt like a new business loser for too long, bring us in […]

No ad agency has a perfect record when it comes to retention.

Dead Man Walking: 5 Steps to Save a Client

If you’ve been invited by one of your clients to participate in an agency review process, it’s probably too late. There are exceptions of course – if the review is a corporate […]

Ad Agency – New Business Rainmaker

What makes a great ad agency new business rainmaker? I was recently doing some account service training with a small agency down south, and as par for the course, I asked about […]

The latest circulation figures for U.S. newspapers show a continued decline in the number of readers at most major publications.

#BreakingNews: Newspapers Give Up

After years of failed attempts, a group of national newspaper publishers have decided there is no way to solve the problem of declining newspaper readership. At the 123rd annual meeting […]