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Perfect is the Enemy of Winning New Business
There are many great agency leaders, and they all try hard to be perfect. Most leaders work hard making sure everything the agency produces is as close to perfect as […]
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Ad Agency New Business: Knockout the Competition
New business, like boxing, is a zero-sum game. There are only winners or losers. If your firm has felt like a new business loser for too long, bring us in […]
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Dead Man Walking: 5 Steps to Save a Client
If you’ve been invited by one of your clients to participate in an agency review process, it’s probably too late. There are exceptions of course – if the review is a corporate […]