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  • You don't have to bowl a perfect strike every time to win in new business.

    Perfect is the Enemy of Winning New Business

    There are many great agency leaders, and they all try hard to be perfect. Most leaders work hard making sure everything the agency produces is as close to perfect as […]

     
  • Everybody has a plan until they get punched in the mouth.

    Ad Agency New Business: Knockout the Competition

    New business, like boxing, is a zero-sum game. There are only winners or losers. If your firm has felt like a new business loser for too long, bring us in […]

     
  • No ad agency has a perfect record when it comes to retention.

    Dead Man Walking: 5 Steps to Save a Client

    If you’ve been invited by one of your clients to participate in an agency review process, it’s probably too late. There are exceptions of course – if the review is a corporate […]

     
 
 

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