• The latest circulation figures for U.S. newspapers show a continued decline in the number of readers at most major publications.

    #BreakingNews: Newspapers Give Up

    After years of failed attempts, a group of national newspaper publishers have decided there is no way to solve the problem of declining newspaper readership. At the 123rd annual meeting […]

     
  • Unless you’ve made the effort to define your agency’s brand, you’re likely to miss one opportunity after another.

    Ad Agency Branding Leadership Lesson

    We have been shouting from the roof tops that the agency brand is the most important element of new business. Sadly, there are many agencies that feel their brand is […]

     
  • How can you get into that perfect review from the outside?

    Crashing an Account: How to Get In That New Business Review

    Everything’s at stake for the agencies in the pitch, and there you are, on the outside looking in. Have you ever wanted that peculiar great client, one that is perfect […]

     
  • You need to be super in new business. Just generate new business leads!

    Ad Agency! Stop Spitting in the Wind for New Business!

    I once worked with one of the best new business gurus in the world, and he always told me, “give me enough new business leads, and I can double the […]

     
  • Don’t be a junk food ad agency.

    You Are What You Eat In New Business

    If “good agencies” want to become “great agencies,” they must attract higher-end clients. Sounds simple, right? That said, it’s shocking how many good agencies only attract average, or worse, bad […]

     
  • If you team is begging for new business help, what do you do?

    How to Tell Your Boss It’s Time for New Business Help

    There is no secret manual providing clear direction on how to build and grow a successful marketing communications firm. We feel agency leaders need to get their heads around the […]

     
  • Perhaps some rules of etiquette and conduct are needed in new business.

    Code of the New Business Professional

    I’ve worked in new business for many years, all over the world, and have had the pleasure of meeting some of the best and brightest. One of my greatest joys is […]

     
  • Wanda Fork outlines the new structure.

    New Way to Work in Advertising

    Freelancers in Cincinnati, Ohio have found themselves overloaded with work that traditionally had been sent to ad agencies so they have organized themselves. The purpose, they say, is to give […]

     
  • How To Win An Oscar With Your New Business Pitch

    How To Win An Oscar With Your New Business Pitch

    Let’s start with a little case history about one agency that really needed to win. The best agencies in the city were invited to pitch. It was billed as “all […]