Bob Sanders

Agency growth takes time, flexibility, ambition and passion.

Ad Agency Growth: 8 New Business Approaches

There is no question ad agency growth is important. There have been countless books, articles and conferences trying to highlight the art of winning new business. As we often say, […]

Perhaps some rules of etiquette and conduct are needed in new business.

Code of the New Business Professional

I’ve worked in new business for many years, all over the world, and have had the pleasure of meeting some of the best and brightest. One of my greatest joys is […]

New Way to Work in Advertising

Freelancers in Cincinnati, Ohio have found themselves overloaded with work that traditionally had been sent to ad agencies so they have organized themselves. The purpose, they say, is to give […]

How To Win An Oscar With Your New Business Pitch

Let’s start with a little case history about one agency that really needed to win. The best agencies in the city were invited to pitch. It was billed as “all […]

The Prospect You Need To Turn Down

Sometimes it’s better for an agency to just say NO to new business! There are times in every agency owner’s life that a prospect comes in and forces a gut […]

Ad Agency New Business Action Plan

Now is the time to get your game-face on – kick off a new business action plan. Even if you’re exhausted from the holidays, in the hunt for new business […]

Being the leader is a lonely job. Reach out and get some help.

Three Important Ad Agency Leadership Questions

As an agency owner it almost goes without saying that part of your job is to plan for the long term legacy of your agency. As agencies, big and small, […]

Agency2020: Agency of the Future

There’s a new, smarter way to run an agency these days. Once, advertising agencies had it all. Agencies were the envy of the business world, until others started preying on […]

Why Listing Your Ad Agency Capabilities is Bad for Business

One of the most difficult aspects of differentiating your creative agency is how to present your capabilities. Have you ever ordered some takeout Chinese food from one of those little […]

The Scary World of Ad Agency Monsters

Within the walls of every agency, there are those scary things that go bump in the night. Every person in an ad agency, at some time or another, ends up […]