Bob Sanders

Typical Ad Agency Organizational Structure Alternatives

Changing the organizational chart does NOT equal operational excellence. Structure is not the enemy, or the Holy Grail – it is only a tool that supports the brand. Structure provides […]

Tough prospects are slow to trust people.

DOs And DON’Ts On Visiting A New Business Prospect

A client will never hire an ad agency. A client will always hire someone, whom they trust, who happens to work at an ad agency. The agency comes along with […]

Going the Extra Mile: Support Your New Business Outreach

Reaching out to prospects should be the centerpiece of any ad agency’s new business activity. New business outreach should drive the allocation of resources — not just budgets but the use […]

Win More New Business!

You CAN win more new business! The books all state that the president of the agency has to do new business. The 4A’s state that you must have $10 million in billings […]

How Any Agency Can Survive in This New Era

The marketing communications industry is experiencing change on a colossal scale. Not since the introduction of television have so many profound currents converged to change the course of the ‘traditional’ […]

Is there a secret to keeping clients happy?

Agency Clients: You No Longer Care

We hear it all the time, “None of our clients really seem thrilled with us. What’s wrong?” If this is your agency, the problem isn’t with your agency. And it’s […]

Ad Agency Creative Approach To Leadership

Ad Agencies must be prepared to implement creative new approaches to reach and communicate with clients and consumers. This may take a new approach to develop best practices, new ideas, and […]

Ad Agency Strategic Plan Development

These are tough times for the traditional advertising firm. The fundamentals of marketing are changing, traditional forms of advertising no longer get the same bang-for-the-buck, and digital is gaining more […]

Sometimes making a small change can transform the whole organization.

7 Ways To Overhaul Your Account Management Team

Now is a good time to restructure and revamp your account management team. How best to improve account management? Many agencies can’t keep up with the new high-energy clients emerging in […]

Which Game of Thrones House is Your Agency Most Like?

“When you play the game of thrones, you win or you die. There is no middle ground.” Cersei Lannister The only thing you really need to understand about the HBO series […]