Bob Sanders

Transform Your Team. Grow Your Agency. Retain More Clients.

Shift Account Service to a New Level! Focus On Client Retention and Growth! Account management is more complicated than ever. Today’s clients don’t want high-paid account management teams that just […]

Agency Life: Branding A Creative Agency

It’s the never ending question – why do clients choose one agency over another? Almost every agency I visit says the same thing, “We’re a great agency, lots of case […]

Blow past the competition! Fast close more business.

Fast Close More Agency New Business Wins

Fast closing means closing prospects within 48-hours, or within 7 days at most, from the time of the first visit. That means you bypass formal presentations, proposal writing, long reviews, […]

Ad Agency, Differentiate or Die!

Differentiate or Die! These stark words lay out the option many agencies face these days. Here’s why. Time and again your agency’s brand is the key decider on whether or not […]

Agencies don’t wake up one day and just go out of business. It happens by a thousand tiny cuts over time.

Death by a Thousand Cuts: Shift to Value Based Pricing

Times are tough, and traditional agencies of all sizes have been under pressure for years. And many have not survived. It’s been a slow death by a thousand cuts: pushed […]

The best way to win more new business is head on; don’t wait till someone plunders your accounts.

Ad Agency New Business: No More Same Old, Same Old

Another year is almost in the books, and the holidays are right around the corner. Now is the time to take stock of the past year’s new business efforts – […]

That Time of Year: Planning New Business for the New Year

It’s that time of year again – about to close out the end-of-year and start to think about next year. Ad agencies are trying to maintain, and grow, their piece […]

The Dreaded Ad Agency Holiday Card: 8-Point Checklist

When is a holiday card not just a holiday card? When it’s from a highly creative marketing firm trying to showcase their talent. Then it’s part of your brand, a […]

Learning only happens when we’re forced to rethink our beliefs about what we know to be true.

GUEST POST: 12 Steps to Get the Most Out of New Business

Every once and a while someone comes back into your circle of friends. Janet Fitzpatrick-Wilks was a client of ours back in the day. Sadly, we lost contact with her […]

If you don't solve the client first, you can’t win the pitch.

Solve the Client, Not the Client’s Problems

Every agency has been there — charging into a new business pitch, and for the next hour or so, presenting great work, their unique approach, and overall capabilities. Some agencies […]