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Grow Your Clients: Shift Into High Gear
Shift your account management team into high gear and grow your ad agency. Over the past few years we’ve been lucky to have worked with many creative firms, both small and large, […]
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How do CMOs make decisions? And How Can The Ad Agency Help?
Smart agencies work hard to remove any “chance” out of the client relationship – by focusing on the relationship. MarketingSherpa recently published a new chart from their Website Optimization Benchmark Report […]
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Transform Your Account Management Team
Account management is a lot more complicated these days. Clients no longer accept the old standard agency formulas on overhead, hourly charges, and set staffing arrangements. The Achilles’ heel of […]
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Organic Growth: Client Service Not Organized to Deliver Results
Most account service departments aren’t set up to deliver what clients value most: a steady stream of value-based initiatives. Clients say a steady stream means one good idea per month, […]
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Client Negotiation: How to Avoid Discounting Your Services
The ad industry isn’t a discounted industry, thank goodness. At least not yet. But it is a negotiated industry where we should expect to negotiate over the prices of goods […]
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Client Relationship Hurdles: Don’t Trip!
Understanding the client’s point of view is the first step in building a strong long-term relationship. In addition to economic pressures, there are other negative forces or “hurdles” at work […]
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Walking Dead Account Service
The Walking Dead, an American television drama on AMC, has struck a chord in popular culture. Set in a post-apocalyptic fictionalized present where zombies, or as they call them “walkers” […]
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Retention: How to Prioritize Clients
Running a marketing firm of any size is a juggling act. Not only are you working on several different client/agency initiatives at any given time, but you’ve got projects from […]
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Winning: Client Presentation Check List
More often than not, great communication concepts get rejected by clients, not because the idea or execution was wrong, but because the work wasn’t properly presented. In this business, it’s […]
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Client Service: Tips for Unleashing Ideas
Clients place a premium on the creative work and strategic ideas coming from their agencies. A recent study found the No. 1 thing clients want from their marketing partners is […]