Client Retention | Ad agency new business | Sanders Consulting Group

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Profiling the Client Relationship

The things you say, the way you look, the materials you present – all are part of chemistry. And the clients are watching. Your likeability, which you can control with client […]
Account Management – Road Kill in a Fee-based, Project-based Economy

More and more agencies are finding that account management is misunderstood, under appreciated and maybe misbranded. Agencies have had to find new ways to cope with the demands of a […]
Organic Growth | Create a Culture to Grow Clients

Ad agency organic growth is the most misunderstood aspect of new business. What clients want from agencies are ideas to make their businesses grow. What agencies want from clients are […]
What Your Ad Agency Doesn’t Want To Hear

I just read an interesting article on how local businesses in a small resort town are asking the city for better reporting, more accountability and standardized metrics. Shrinking revenues are […]