• Good luck with new business!

    A New Business Quiz

    Ad Agencies, PR, design, and digital firms, creative hot shops and more must become experts at finding prospects and winning new business. The competition has never been greater. Firms of all […]

  • Profiling is the key to unlock new business wins.

    Profiling the New Business Prospect

    Many advertisers try to be objective, but “chemistry is probably 50% to 60% of the decision factor” comments a retail marketing director. In a recent Ad Business Report survey of […]

  • Think bigger.

    Want More Revenue? Do More Consulting!

    The phone calls into us always begin the same way. It’s an agency owner online who has a prospect for some agency services, and the prospect’s product or service is […]

  • Grab the low hanging "new business" fruit.

    New Business Ideas: 49 Growth Tactics

    An important review of many often-forgotten marketing firm new business basics. Plus some other reminders that every business owner and new business pro needs to know. Use this list of our […]

  • A New Business Fable

    A New Business Fable

    Once upon a time, there was a nice advertising agency in an important city far, far away. The agency had four key partners named Everybody, Somebody, Anybody, and Nobody. The […]