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A New Business Quiz
Ad Agencies, PR, design, and digital firms, creative hot shops and more must become experts at finding prospects and winning new business. The competition has never been greater. Firms of all […]
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Winning New Business: The Tour
All the agency-selection advice given to prospects by associations, books, periodicals, and websites stress the importance of an agency tour before final selection. Additionally all search consultants strongly stress the […]
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10 Rules of Sharking For New Business
There has been much debate about how best to do new business and organically grow a firm. In reality, there is probably no one right answer. There are, however, many […]
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Profiling the New Business Prospect
Many advertisers try to be objective, but “chemistry is probably 50% to 60% of the decision factor” comments a retail marketing director. In a recent Ad Business Report survey of […]
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Want More Revenue? Do More Consulting!
The phone calls into us always begin the same way. It’s an agency owner online who has a prospect for some agency services, and the prospect’s product or service is […]
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New Business Ideas: 49 Growth Tactics
An important review of many often-forgotten marketing firm new business basics. Plus some other reminders that every business owner and new business pro needs to know. Use this list of our […]
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A New Business Fable
Once upon a time, there was a nice advertising agency in an important city far, far away. The agency had four key partners named Everybody, Somebody, Anybody, and Nobody. The […]
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