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Power Curve: How to Get Ahead of Clients and Stay There!

There is a concept in business that’s called being “behind the power curve” or “just behind the curve.” I’ve heard it used many times in the business world, but I’m […]
Transform Your Team. Grow Your Agency. Retain More Clients.

Shift Account Service to a New Level! Focus On Client Retention and Growth! Account management is more complicated than ever. Today’s clients don’t want high-paid account management teams that just […]
Account Management or Account Services?

Chris Currier, Director of Account Management at the great ad agency Planit recently posted a great post. In it he brings up something I’ve been thinking about for some time. […]
Transform Your Account Management Team

Account management is a lot more complicated these days. Clients no longer accept the old standard agency formulas on overhead, hourly charges, and set staffing arrangements. The Achilles’ heel of […]
New Business | Client Service: Keys to Successful Negotiation

Every person in advertising, like every fisherman, has a story about “the one that got away,” the perfect client that was a great fit, or the one that was “this […]
What Your Ad Agency Doesn’t Want To Hear

I just read an interesting article on how local businesses in a small resort town are asking the city for better reporting, more accountability and standardized metrics. Shrinking revenues are […]