Account Executive Training | Ad agency new business

Who in your agency is farming the client base?

What Ad Agency Clients Really Want. And What You Must Provide.

If your agency is going to survive, you have to have lasting client-relationships where good work flourishes and accounts stay profitable. This is the role of your account management team. […]

Transform Your Team. Grow Your Agency. Retain More Clients.

Shift Account Service to a New Level! Focus On Client Retention and Growth! Account management is more complicated than ever. Today’s clients don’t want high-paid account management teams that just […]

Is there a secret to keeping clients happy?

Agency Clients: You No Longer Care

We hear it all the time, “None of our clients really seem thrilled with us. What’s wrong?” If this is your agency, the problem isn’t with your agency. And it’s […]

The New Business Budget Game: Up to Six Million

To avoid discounting your work, we believe agencies should discuss money whenever a new job or project is brought up, right when the assignment is first mentioned by the client. […]

Time To Fix The Advertising Agency Client Relationship?

Isn’t time to revisit your agency-client relationship, or why don’t you bring me flowers anymore? In the old days, it was easy: win the account, work hard and make money. […]

Grow Your Clients: Shift Into High Gear

Shift your account management team into high gear and grow your ad agency. Over the past few years we’ve been lucky to have worked with many creative firms, both small and large, […]

Take chance out of the client relationship.

How do CMOs make decisions? And How Can The Ad Agency Help?

Smart agencies work hard to remove any “chance” out of the client relationship – by focusing on the relationship. MarketingSherpa recently published a new chart from their Website Optimization Benchmark Report […]

It's tempting to offer discounts, until you find your work is no longer valued.

Client Negotiation: How to Avoid Discounting Your Services

The ad industry isn’t a discounted industry, thank goodness. At least not yet. But it is a negotiated industry where we should expect to negotiate over the prices of goods […]

Walking Dead Account Service

The Walking Dead, an American television drama on AMC, has struck a chord in popular culture. Set in a post-apocalyptic fictionalized present where zombies, or as they call them “walkers” […]

Retention: How to Prioritize Clients

Running a marketing firm of any size is a juggling act. Not only are you working on several different client/agency initiatives at any given time, but you’ve got projects from […]