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Account Management or Account Services?
Chris Currier, Director of Account Management at the great ad agency Planit recently posted a great post. In it he brings up something I’ve been thinking about for some time. […]
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Agency Clients: You No Longer Care
We hear it all the time, “None of our clients really seem thrilled with us. What’s wrong?” If this is your agency, the problem isn’t with your agency. And it’s […]
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Grow Your Clients: Shift Into High Gear
Shift your account management team into high gear and grow your ad agency. Over the past few years we’ve been lucky to have worked with many creative firms, both small and large, […]
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How do CMOs make decisions? And How Can The Ad Agency Help?
Smart agencies work hard to remove any “chance” out of the client relationship – by focusing on the relationship. MarketingSherpa recently published a new chart from their Website Optimization Benchmark Report […]
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Organic Growth: Client Service Not Organized to Deliver Results
Most account service departments aren’t set up to deliver what clients value most: a steady stream of value-based initiatives. Clients say a steady stream means one good idea per month, […]
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Client Relationship Hurdles: Don’t Trip!
Understanding the client’s point of view is the first step in building a strong long-term relationship. In addition to economic pressures, there are other negative forces or “hurdles” at work […]
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Walking Dead Account Service
The Walking Dead, an American television drama on AMC, has struck a chord in popular culture. Set in a post-apocalyptic fictionalized present where zombies, or as they call them “walkers” […]