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Home   Posts tagged 'Account Management Training'

 
  • Who in your agency is farming the client base?

    What Ad Agency Clients Really Want. And What You Must Provide.

    If your agency is going to survive, you have to have lasting client-relationships where good work flourishes and accounts stay profitable. This is the role of your account management team. […]

     
  • Work smarter, not harder!

    Transform Your Team. Grow Your Agency. Retain More Clients.

    Shift Account Service to a New Level! Focus On Client Retention and Growth! Account management is more complicated than ever. Today’s clients don’t want high-paid account management teams that just […]

     
  • Client problems are often caused by a lack of understanding.

    Can Your Ad Agency Really Control the Client Relationship?

    Our personal likes and dislikes determine how we expect others to behave toward us.  When these expectations are met, we are more comfortable and more interested in doing business together. […]

     
  • Clients have become accustomed to poor service, fix it.

    Account Management or Account Services?

    Chris Currier, Director of Account Management at the great ad agency Planit recently posted a great post. In it he brings up something I’ve been thinking about for some time. […]

     
  • Is there a secret to keeping clients happy?

    Agency Clients: You No Longer Care

    We hear it all the time, “None of our clients really seem thrilled with us. What’s wrong?” If this is your agency, the problem isn’t with your agency. And it’s […]

     
  • Shift your account management team into High Gear!

    Grow Your Clients: Shift Into High Gear

    Shift your account management team into high gear and grow your ad agency. Over the past few years we’ve been lucky to have worked with many creative firms, both small and large, […]

     
  • Take chance out of the client relationship.

    How do CMOs make decisions? And How Can The Ad Agency Help?

    Smart agencies work hard to remove any “chance” out of the client relationship – by focusing on the relationship. MarketingSherpa recently published a new chart from their Website Optimization Benchmark Report […]

     
  • Clients want ideas to transform their business.

    Organic Growth: Client Service Not Organized to Deliver Results

    Most account service departments aren’t set up to deliver what clients value most: a steady stream of value-based initiatives. Clients say a steady stream means one good idea per month, […]

     
  • Keeping clients is about learning to clear the hurdles.

    Client Relationship Hurdles: Don’t Trip!

    Understanding the client’s point of view is the first step in building a strong long-term relationship. In addition to economic pressures, there are other negative forces or “hurdles” at work […]

     
  • Is this the future for agency suits?

    Walking Dead Account Service

    The Walking Dead, an American television drama on AMC, has struck a chord in popular culture. Set in a post-apocalyptic fictionalized present where zombies, or as they call them “walkers” […]

     
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New Business Hawk

Winning or Losing? Different Types of Agency Culture

Winning or Losing? Different Types of Agency Culture

May 18th, 2018

Being part of a winning team takes a lot of hard work – but there is one thing that can really separ[...]
First Rule of Ad Agency Leadership: Grow or Die

First Rule of Ad Agency Leadership: Grow or Die

March 9th, 2018

Every agency operates in a hyper-competitive environment where clients are increasingly fickle, dema[...]
Ad Agency Branding, Culture and Leadership

Ad Agency Branding, Culture and Leadership

February 6th, 2018

Every marketing firm is unique, but many end up sounding and looking the same. The key question[...]
The Ad Agency Consulting Model Conundrum

The Ad Agency Consulting Model Conundrum

January 25th, 2018

There is a serious push in the advertising industry for marketing agencies to develop some sort of n[...]
Build a Custom Training Program for Your Ad Agency

Build a Custom Training Program for Your Ad Agency

January 12th, 2018

Every agency leader recognizes the value and benefits of training. When done properly training[...]
Set Some Ad Agency New Business Goals for the New Year

Set Some Ad Agency New Business Goals for the New Year

December 12th, 2017

Soon it will be a New Year, time for some renewal and focus on agency’s goals. Most agency lead[...]
Benefits of Ad Agency Growth

Benefits of Ad Agency Growth

November 30th, 2017

We're best known for our full range of skill-building training programs that are agency specific, me[...]
Who Designs Your Agency’s New Business Pitches – The Sandman?

Who Designs Your Agency’s New Business Pitches – The Sandman?

November 9th, 2017

All clients report that it's sad how poorly many agencies present for their business. "I'm [...]
Why Your Senior Management Team Can Never Grow Your Agency

Why Your Senior Management Team Can Never Grow Your Agency

October 17th, 2017

Understanding how to get leaders to start fishing for new business has stumped agencies for many yea[...]
Your Agency’s Most Important Client?

Your Agency’s Most Important Client?

October 6th, 2017

Which one of your many clients is the most important to your agency? A client who will never le[...]
 

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