Account Management Training | Ad agency new business

Who in your agency is farming the client base?

What Ad Agency Clients Really Want. And What You Must Provide.

If your agency is going to survive, you have to have lasting client-relationships where good work flourishes and accounts stay profitable. This is the role of your account management team. […]

Transform Your Team. Grow Your Agency. Retain More Clients.

Shift Account Service to a New Level! Focus On Client Retention and Growth! Account management is more complicated than ever. Today’s clients don’t want high-paid account management teams that just […]

Client problems are often caused by a lack of understanding.

Can Your Ad Agency Really Control the Client Relationship?

Our personal likes and dislikes determine how we expect others to behave toward us. When these expectations are met, we are more comfortable and more interested in doing business together. […]

Clients have become accustomed to poor service, fix it.

Account Management or Account Services?

Chris Currier, Director of Account Management at the great ad agency Planit recently posted a great post. In it he brings up something I’ve been thinking about for some time. […]

Is there a secret to keeping clients happy?

Agency Clients: You No Longer Care

We hear it all the time, “None of our clients really seem thrilled with us. What’s wrong?” If this is your agency, the problem isn’t with your agency. And it’s […]

Grow Your Clients: Shift Into High Gear

Shift your account management team into high gear and grow your ad agency. Over the past few years we’ve been lucky to have worked with many creative firms, both small and large, […]

Take chance out of the client relationship.

How do CMOs make decisions? And How Can The Ad Agency Help?

Smart agencies work hard to remove any “chance” out of the client relationship – by focusing on the relationship. MarketingSherpa recently published a new chart from their Website Optimization Benchmark Report […]

Clients want ideas to transform their business.

Organic Growth: Client Service Not Organized to Deliver Results

Most account service departments aren’t set up to deliver what clients value most: a steady stream of value-based initiatives. Clients say a steady stream means one good idea per month, […]

Keeping clients is about learning to clear the hurdles.

Client Relationship Hurdles: Don’t Trip!

Understanding the client’s point of view is the first step in building a strong long-term relationship. In addition to economic pressures, there are other negative forces or “hurdles” at work […]

Walking Dead Account Service

The Walking Dead, an American television drama on AMC, has struck a chord in popular culture. Set in a post-apocalyptic fictionalized present where zombies, or as they call them “walkers” […]