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Winning: Client Presentation Check List
More often than not, great communication concepts get rejected by clients, not because the idea or execution was wrong, but because the work wasn’t properly presented. In this business, it’s […]
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Account Management – Road Kill in a Fee-based, Project-based Economy
More and more agencies are finding that account management is misunderstood, under appreciated and maybe misbranded. Agencies have had to find new ways to cope with the demands of a […]
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Organic Growth | Create a Culture to Grow Clients
Ad agency organic growth is the most misunderstood aspect of new business. What clients want from agencies are ideas to make their businesses grow. What agencies want from clients are […]
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