• Winning or Losing? Different Types of Agency Culture

    Winning or Losing? Different Types of Agency Culture

    Being part of a winning team takes a lot of hard work – but there is one thing that can really separate winners from losers. Let’s examine two NFL teams, […]

     
  • Dress appropriately for the occasion, but don’t be one of the crowd.

    That Wonderful Hollywood Ad Agency Image: Looking the Part

    It’s always been my personal view that because the ad business is so very visual, your outfit, meaning what you wear, sends a big message about you and your firm. […]

     
  • Building a better staff is the first step to building a better marketing firm.

    Building An Agency Training Program

    Sanders Consulting Group has undertaken the development of a number of custom training programs, some for larger advertising firms and some for much smaller operations. For one firm, with multiple […]

     
  • What distinguishes the expert from the novice is the thousand tiny little refinements one makes to improve.

    New Business: It’s the Small Stuff

    There is always another side to new business that agencies often overlook – little things that, when added up, can help (or hurt) your firm in big ways. Wrapped up […]

     
  • Make sure they want to come back.

    Ad Agency Growth: Training vs. Consulting

    It’s often been said, your most valuable assets walk out the door at five o’clock. Why don’t we treat them that way and develop a strong agency training program? American […]

     
  • Don’t let fear paralyze your firm. Take action now.

    Take Care of Your Own: Leadership!

    In this tough economy, employee training and development is the last thing on your mind. In fact, how many times have you thought or said to someone, “You should feel lucky to have […]

     
  • Ad Agency? The Times, They Are A-Changin’

    Ad Agency? The Times, They Are A-Changin’

    Change. It happens every day, every moment, everywhere. Marketing firms, at the intersection of consumers and brands, must learn to embrace change. The world is changing, and now is the […]