Client Retention | Ad agency new business | Sanders Consulting Group

Clients want ideas to transform their business.

Organic Growth: Client Service Not Organized to Deliver Results

Most account service departments aren’t set up to deliver what clients value most: a steady stream of value-based initiatives. Clients say a steady stream means one good idea per month, […]

Companies Never Fire Ad Agencies

People do. And people fire agencies every day for a wide variety of reasons. They justify their decisions in a variety of ways. In numerous industry studies, researchers have noted […]

Keeping clients is about learning to clear the hurdles.

Client Relationship Hurdles: Don’t Trip!

Understanding the client’s point of view is the first step in building a strong long-term relationship. In addition to economic pressures, there are other negative forces or “hurdles” at work […]

The (un)Changing World | Agency Leadership

Many agency leaders have given up on sailing into winds of change that are blowing through our industry. Instead they let clients take the lead and force the pace of […]

Retention: How to Prioritize Clients

Running a marketing firm of any size is a juggling act. Not only are you working on several different client/agency initiatives at any given time, but you’ve got projects from […]

Winning: Client Presentation Check List

More often than not, great communication concepts get rejected by clients, not because the idea or execution was wrong, but because the work wasn’t properly presented. In this business, it’s […]

Creative Age | The Future Of Marketing

Just as marketers are getting religion about the importance of social media, they are in danger of failing to see that social media is just a vehicle, not the solution. […]

Profiling the Client Relationship

The things you say, the way you look, the materials you present – all are part of chemistry. And the clients are watching. Your likeability, which you can control with client […]

Profiling is the key to unlock new business wins.

Profiling the New Business Prospect

Many advertisers try to be objective, but “chemistry is probably 50% to 60% of the decision factor” comments a retail marketing director. In a recent Ad Business Report survey of […]

Staying in the middle of the road is never safe.

Account Management – Road Kill in a Fee-based, Project-based Economy

More and more agencies are finding that account management is misunderstood, under appreciated and maybe misbranded. Agencies have had to find new ways to cope with the demands of a […]