• Find out how you measure up.

    Check Your Agency’s Client Retention Destiny

    An agency personality is projected by its people, its work, its facilities, and what the agency holds as important. Select the area(s) in the chart that best represent the personality your […]

  • "You're fired!"

    Companies Never Fire Ad Agencies

    People do. And people fire agencies every day for a wide variety of reasons. They justify their decisions in a variety of ways. In numerous industry studies, researchers have noted […]

  • Profiling is the key to unlock new business wins.

    Profiling the New Business Prospect

    Many advertisers try to be objective, but “chemistry is probably 50% to 60% of the decision factor” comments a retail marketing director. In a recent Ad Business Report survey of […]