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The Ad Agency Consulting Model Conundrum
There is a serious push in the advertising industry for marketing agencies to develop some sort of new consulting model. The news is filled with stories about consulting, ad agencies, […]
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Build a Custom Training Program for Your Ad Agency
Every agency leader recognizes the value and benefits of training. When done properly training can make your agency faster, stronger, and more effective. Even a simple training initiative can lead […]
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Ad Agencies Used to Be Great at Creating Stars
In the crazy world of marketing, your agency is only as good as your people. Not too many years ago, ad agencies were known for their ability to create stars. […]
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Transform Your Team. Grow Your Agency. Retain More Clients.
Shift Account Service to a New Level! Focus On Client Retention and Growth! Account management is more complicated than ever. Today’s clients don’t want high-paid account management teams that just […]
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The Perfect Ad Agency New Business Machine
There is a reason why we both fear and respect the shark. Sharks are the ultimate predator, firmly sitting at the top of the ocean food chain. Just the mention […]
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Ad Agency Creative Approach To Leadership
Ad Agencies must be prepared to implement creative new approaches to reach and communicate with clients and consumers. This may take a new approach to develop best practices, new ideas, and […]
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8 Unforgivable Leadership Mistakes Steve Jobs Made
There have been many great books, articles, and blogs praising the leadership of Steve Jobs and the results are hard to argue with. Steve was one of the most powerful […]