• Dress appropriately for the occasion, but don’t be one of the crowd.

    That Wonderful Hollywood Ad Agency Image: Looking the Part

    It’s always been my personal view that because the ad business is so very visual, your outfit, meaning what you wear, sends a big message about you and your firm. […]

  • Start with a blank canvas and create a winning agency.

    Ad Agency Tour Wins Account

    With any aggressive agency new business program, you should be touring more people than you ever imagined. I’ve talked before about how important setting up a proper tour is for […]

  • Squeeze the most out of your change efforts.

    Wholesale Change Can Jump-Start New Business

    Lets go back and revisit one of our old clients and see how they revamped their entire ad agency new business program: A 25-year-old design studio with 7 full-time employees […]

  • Love winning new business.

    A Hard Lesson In New Business

    The head of account service (we’ll call him “Tom”) at a fast-moving regional agency was on a roll. Tom had just closed the largest account in the history of the […]

  • 8 Unforgivable Leadership Mistakes Steve Jobs Made

    8 Unforgivable Leadership Mistakes Steve Jobs Made

    There have been many great books, articles, and blogs praising the leadership of Steve Jobs and the results are hard to argue with. Steve was one of the most powerful […]

  • Learn from one of the originals.

    Agency Presidents Say the Funniest Things

    Stuart Sanders, chairman of Sanders Consulting Group, shares some of his great stories from over 45 years of working with marketing firms of all shapes and sizes. From the small 4-person […]