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Home   Posts tagged 'leadership lessons' (Page 2)

 
  • Isn’t it time for your ad agency to get fairly compensated?

    Client Negotiation: A Lesson From Steve Jobs

    What is at the heart of any negotiation? Two people trying to find a way to do business together. But how well equipped are agencies to negotiate in order to […]

     
  • You want to win the new business race going away.

    In New Business You Must Take the Lead, Keep the Lead, and Win!

    Sometimes we come across a marketing firm that really wants, or needs, a new business win. Somehow they were able to get the opportunity, only to let the everyday distractions get […]

     
  • Hawk Tails: Interview with Fred Goldberg

    Hawk Tails: Interview with Fred Goldberg

    Have you ever wondered what it was like in the crazy days of advertising during the greatest boom of our time?   I mean what it was really like? If […]

     
  • Just how much are you leaving behind?

    The New Business Budget Game: Up to Six Million

    To avoid discounting your work, we believe agencies should discuss money whenever a new job or project is brought up, right when the assignment is first mentioned by the client. […]

     
  • Good Luck With The Future Of Advertising

    Good Luck With The Future Of Advertising

    Recently, we were called in to help a small five-person marketing firm set up a new business system. After a day-long session, they decided that their “new” brand, something they […]

     
  • How To Win Clients Without A Formal Review

    How To Win Clients Without A Formal Review

    From a Logo to a Complete Brand Study in 48 Hours. It seemed like a simple assignment. A small design agency was called by a national insurance firm asking about […]

     
  • Bypass the RFP, go directly to the finals.

    How One Ad Agency Used the Tour to Bypass the RFP Phase

    We were already in this nice 30-person agency conducting a new business training session, setting up a Spark. The session was going great, when over lunch the president asked me […]

     
  • Learn how to control the energy in new business.

    How To Lose A Prospect You’ve Won

    The pitch went like clockwork, the prospect was ready to go, and the only thing standing in the way was “how much?” Then everything went south, fast. The agency president, […]

     
  • Painful Ad Agency Prospect Presentation Mistake

    Painful Ad Agency Prospect Presentation Mistake

    The head of account service (we’ll call him “Tom”) at a fast-moving regional agency was on a roll. Tom had just closed the largest account in the history of the […]

     
  • Advertising Agency Growth: How One Leader Did It

    Advertising Agency Growth: How One Leader Did It

    To grow your advertising agency (or PR, design, digital, etc), start with a professional evaluation. We call that professional evaluation a DayOne. Agencies who want to improve go through this […]

     
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New Business Hawk

Winning or Losing? Different Types of Agency Culture

Winning or Losing? Different Types of Agency Culture

May 18th, 2018

Being part of a winning team takes a lot of hard work – but there is one thing that can really separ[...]
First Rule of Ad Agency Leadership: Grow or Die

First Rule of Ad Agency Leadership: Grow or Die

March 9th, 2018

Every agency operates in a hyper-competitive environment where clients are increasingly fickle, dema[...]
Ad Agency Branding, Culture and Leadership

Ad Agency Branding, Culture and Leadership

February 6th, 2018

Every marketing firm is unique, but many end up sounding and looking the same. The key question[...]
The Ad Agency Consulting Model Conundrum

The Ad Agency Consulting Model Conundrum

January 25th, 2018

There is a serious push in the advertising industry for marketing agencies to develop some sort of n[...]
Build a Custom Training Program for Your Ad Agency

Build a Custom Training Program for Your Ad Agency

January 12th, 2018

Every agency leader recognizes the value and benefits of training. When done properly training[...]
Set Some Ad Agency New Business Goals for the New Year

Set Some Ad Agency New Business Goals for the New Year

December 12th, 2017

Soon it will be a New Year, time for some renewal and focus on agency’s goals. Most agency lead[...]
Benefits of Ad Agency Growth

Benefits of Ad Agency Growth

November 30th, 2017

We're best known for our full range of skill-building training programs that are agency specific, me[...]
Who Designs Your Agency’s New Business Pitches – The Sandman?

Who Designs Your Agency’s New Business Pitches – The Sandman?

November 9th, 2017

All clients report that it's sad how poorly many agencies present for their business. "I'm [...]
Why Your Senior Management Team Can Never Grow Your Agency

Why Your Senior Management Team Can Never Grow Your Agency

October 17th, 2017

Understanding how to get leaders to start fishing for new business has stumped agencies for many yea[...]
Your Agency’s Most Important Client?

Your Agency’s Most Important Client?

October 6th, 2017

Which one of your many clients is the most important to your agency? A client who will never le[...]
 

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