• Building a better staff is the first step to building a better marketing firm.

    Building An Agency Training Program

    Sanders Consulting Group has undertaken the development of a number of custom training programs, some for larger advertising firms and some for much smaller operations. For one firm, with multiple […]

     
  • Make sure they want to come back.

    Ad Agency Growth: Training vs. Consulting

    It’s often been said, your most valuable assets walk out the door at five o’clock. Why don’t we treat them that way and develop a strong agency training program? American […]

     
  • Don’t let fear paralyze your firm. Take action now.

    Take Care of Your Own: Leadership!

    In this tough economy, employee training and development is the last thing on your mind. In fact, how many times have you thought or said to someone, “You should feel lucky to have […]

     
  • Ad Agency? The Times, They Are A-Changin’

    Ad Agency? The Times, They Are A-Changin’

    Change. It happens every day, every moment, everywhere. Marketing firms, at the intersection of consumers and brands, must learn to embrace change. The world is changing, and now is the […]

     
  • Following Gap: A Quick Thought on Brand Consulting

    Following Gap: A Quick Thought on Brand Consulting

    No longer do just companies battle each other in the marketplace. Today, brands do combat, and many clients faced with this changed landscape aren’t sure how to brand their goods […]