• Are you waiting passively by the phone?

    Not Getting New Business Calls? Focus!

    Recently I was working with a great agency, around 15 people, that was doing some truly outstanding work. They were well known in their market, but had been defined in […]

     
  • Successful pitching is neither art nor science… it’s both.

    New Business: The Winning Pitch

    If you’re in the agency business, you quickly learn you have to be good at pitching, i.e. presenting for new business. If you’re going to really grow your firm, you […]

     
  • Now is the best time to go fishing for new business.

    New Business in Tough Times: 5 Ideas for Growth

    A recent B-to-B Magazine headline shouted, “Desperate ad agencies scramble for business.” There is no disputing that the current climate is the most challenging our industry has experienced in memory. The […]

     
  • Grab the low hanging "new business" fruit.

    New Business Ideas: 49 Growth Tactics

    An important review of many often-forgotten marketing firm new business basics. Plus some other reminders that every business owner and new business pro needs to know. Use this list of our […]

     
  • In new business never lose sight of the big picture.

    I’ll Win That New Business Pitch! Missing the Forest

    We’ve found that most presidents of firms in the marketing communications industry don’t really understand new business. And they don’t like it. They solve this problem by spending their time […]

     
  • The call is free. You just never know.

    Please Help Us Win The Pitch

    The message was left with a hint of desperation in the voice, “Please call ASAP!” Checking the time it was left late the night before. So I called. It seems […]