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New Business: The Winning Pitch
If you’re in the agency business, you quickly learn you have to be good at pitching, i.e. presenting for new business. If you’re going to really grow your firm, you […]
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I’ll Win That New Business Pitch! Missing the Forest
We’ve found that most presidents of firms in the marketing communications industry don’t really understand new business. And they don’t like it. They solve this problem by spending their time […]